The ICC Women’s Cricket World Cup 2025 has shattered viewership records across digital and TV platforms, marking a significant milestone in the popularity and reach of women’s cricket. Over 60 million viewers tuned into the first 13 matches, reflecting a five-fold increase from the 2022 edition. Total watch-time has soared 12 times to an astounding 7 billion minutes, underscoring the deepening engagement of fans across India.
Record-breaking Viewership Highlights
The India vs Pakistan match on 5 October became the most-watched women’s international cricket match ever, with a digital reach of 28.4 million and 1.87 billion minutes consumed. Meanwhile, the India vs Australia fixture on 12 October hit 4.8 million peak concurrent viewers on JioHotstar, setting another all-time high for women’s cricket.
On television, the India vs Pakistan game recorded the highest ever ratings for a league stage match in the ICC Women’s ODI World Cup history. Across the first 11 matches—featuring India’s contests against Sri Lanka, Pakistan, and South Africa—the tournament reached 72 million viewers on TV, a 166% jump from the previous edition, with viewing minutes surging 327% to 6.3 billion.
Factors Driving Popularity
This exceptional growth in viewership results from a unified marketing strategy involving the ICC, JioHotstar, and the BCCI. The ICC’s global campaign, “Will to Win,” combined with JioStar’s emotive “Jersey Wahi Toh Jazbaa Wahi,” celebrating the unifying power of the India jersey, has resonated strongly with audiences, generating national conversation and widespread support for women’s cricket.
Multilingual and Inclusive Coverage
Live coverages of India’s matches are being broadcast in five languages: English, Hindi, Tamil, Telugu, and Kannada, across multiple Star Sports channels and JioHotstar. For the first time, an Indian Sign Language feed is also provided, reflecting a commitment to inclusive broadcasting.
Innovation in Viewing Experience
JioHotstar has enhanced the fan experience by offering four multi-camera angles—Hero, Batter, Stumps, and Field view—along with Max View, a vertical feed optimized for mobile devices. These innovations make watching cricket more accessible, immersive, and personal than ever before.
Conclusion
The ICC Women’s Cricket World Cup 2025 has set new benchmarks in viewership, fan engagement, and broadcasting innovation in India, showcasing the growing strength and popularity of women’s cricket. As the tournament progresses, it promises to further elevate the profile of the women’s game and inspire millions of fans nationwide.
This remarkable success is a testament to the combined efforts of the ICC, JioHotstar, BCCI, and the passionate cricket fans of India who are championing women’s cricket at an unprecedented scale.